Certa Solution Suites for Cable & Broadband

The cable and broadband industry faces a number of critical challenges, including the need to counter competitive threats, satisfy customer demand for highly available service, provide new services, efficiently manage operations as well as a large asset base spread across a large geographic area, reduce customer churn, identify serviceable addresses and customers, and resolve inaccurate and inconsistent information about the network and customers captured in a variety of departmental data silos. To address these issues, cable and broadband operators must carefully allocate their resources to achieve the greatest business value for every dollar spent. However, through no fault of their own, most cable and broadband providers lack the clear, comprehensive visibility into network operations required to make optimal strategic and operational decisions. Instead they are hampered by:

Multiple sources of inconsistent data about the operating network, with varying degrees of accuracy
Lack of historical data about changes to network assets and inability to put them into contemporaneous network and business context
Limited integration of network information across disparate departmental systems

The Certa Platform transforms the way that cable and broadband operators manage and use their operations data to make possible greater:

The platform scales to support the business needs of both large and small, single and multi-system operators.

To ensure that cable and broadband operators are able to bring comprehensive operational and business information together to support both day-to-day and strategic decisions, Certa Business Analytics extends the value of the platform by enabling operational reporting across disparate systems. Through Certa Business Analytics, organizations can easily generate reports and thematic maps showing such things as past and current service interruptions by block or network asset or customer type, network availability by location or network asset, evolution of quality of service indicators, and location, state, and status of assets for operations and asset tracking purposes.

Certa Solution Suites Designed Specifically for Cable and Broadband Operators
To help improve service reliability, effectiveness of marketing programs, and asset management, as well as enhance engineering initiatives and improve operations efficiency, CertaLogic offers comprehensive Certa Solution Suites comprised of robust applications designed specifically for cable and broadband operators. For instance, with Certa Marketing Solutions, organizations can conduct highly targeted marketing campaigns by assessing in full context network capabilities, account experience and services purchased, service reliability history, demographic information, etc.; visualize and analyze marketing campaign results in real time – and adjust the campaign accordingly; and ensure homes-passed address accuracy and completeness.

Together, the Certa Platform, Certa Solution Suites, and Certa Business Analytics offer cable and broadband operators an innovative solution that helps effectively transform operations: a platform that ensures consistent, accurate, and high-quality information; a set of robust applications that address and enhance daily business processes; and business analytics tools that enable management at all levels to access and use accurate network- and business-related information from across the organization.

Learn more about how Certa Solution Suites help cable and broadband operators better target their network investments, increase operating efficiency, and significantly enhance the effectiveness of marketing programs:

Certa Service Reliability Solutions

•Certa Outage Management System

Certa Marketing Solutions

•Certa Focused Marketing
•Certa Campaign Results Management
•Certa Address Data Management

Certa Asset Management Solutions

•Certa Asset Tracking and Valuation
•Certa Project Construction Management

Certa Engineering Solutions

•Certa Geographic Information System

•Certa Fiber Optics