With the Certa Platform, Certa
Solution Suites and Certa
Business Analytics, cable & broadband operators achieve a high
level of network and network-related business information access and quality and
are able to sustain and improve the accuracy of that information over time. By
gaining an integrated view across the business that provides this information
in the precise context when and where it is needed, everyone throughout the
organization realizes operational business insight that enables better-informed
operational and strategic decision-making.
Here are just a few of the ways that everyone from field personnel and
customer service representatives to senior management benefits from the
unparalleled value delivered by the Certa Platform and solutions:
Marketing
Reduces churn and maximizes up-sell opportunities by enabling access to
in-depth customer information overlaid with competitive and customer-specific
service quality history to create effective marketing loyalty programs
Enables identification of strongest customer prospects by correlating
demographic data with service profiles and service availability
Improves address data in homes-passed database and ensures address data
accuracy moving forward
Improves effectiveness of marketing campaigns
Customer Service
Enhances effectiveness of up-sell and new customer acquisition efforts by
arming customer service representatives (CSRs) with product offers, service
history, and other valuable customer-centric information
Empowers CSRs to provide immediate answers to Can We Serves, including
types of products available and availability within the specific service area
Improves customer satisfaction by arming CSRs with accurate, correlated
customer and current and historical network-related information
Improves response to customer inquiries and service requests by providing
CSRs with real-time status and location of technicians
Operations and Engineering
Reduces the duration of outages through integrated outage detection and
management, ensuring accurate estimation of fault locations and dispatch of
appropriate restoration crews
Eases coordination of all aspects of work: maintenance, installations, and
box recovery, to name a few
Reduces unnecessary truck rolls due to better integration between maintenance
activities and regular business operations
Eases sharing of information on design and construction projects across the
organization and with contractors
Eases analysis of the system for new technology deployment (e.g., split nodes
for VoIP) through ability to overlay planned product or network extensions with
marketing plans
Finance
Increases revenue potential from advanced fiber reselling due to insight into
correlation between assets and geographic placement of fiber to customers
Improves operational cost control due to improved asset management
Enables accurate and detailed asset information for post-evaluation of
network investment project performance
IT
Gain ability to support line-of-business requirements for integrated business
process and intelligence tools across all operational systems
Reduce spending on inflexible custom applications and integration projects
Gain ability to incorporate new business requirements without having to make
significant and costly application modifications
Significantly reduce the long queue of requests
for special reports
C-level Executives
Increase information available for management decision-making
Maximize insight by putting existing business information into full context
Realize better use of up-to-date information across the company
Leverage the value of in-place operations and business information systems
and key corporate data
Capitalize on the accurate integration of key cross-functional business
information
Improve output quality of high-value applications that build on Certa
Platforms accurate network and network-related information
