Certa Contextual DataLinks

In order to continuously improve organizational effectiveness and increase efficiencies, utilities and cable and broadband operators must gain accurate operational insight into overall network operations. Many organizations have attempted to achieve this through various approaches, such as the deployment of custom applications and integration projects. Unfortunately, many of these projects fail to resolve the issue – trying to unite fragmented infrastructure through custom interfaces is difficult and expensive and ends up providing only partial insight into business operations.

One of the key capabilities of the Certa Platform is a configurable integration tool – called Certa Contextual DataLinks – that enables easy access to existing business information, wherever it may reside. Certa Contextual DataLinks achieve integration by linking information with the Certa Live Model, providing the relevant context for business decision making. By managing references to other information sources, this tool helps utilities and cable and broadband operators avoid the problems generally associated with data redundancy. Certa Contextual DataLinks include configurable data integrity rules that ensure data consistency between the Certa Platform and external systems, eliminating costly errors. And the tool makes it simple to maintain links with existing systems so that up-to-the-minute changes in business context – such as pricing or customer information – are also available immediately through Certa Business Analytics.

With Certa Contextual DataLinks, network-centric businesses gain greater access and control over – and the most comprehensive visibility into – operations and enterprise-wide information.