The CertaLogic Advantage

Advantages of CertaLogic’s Innovative Approach and Technology

Network-centric businesses, such as utilities and cable and broadband operators, require a solid understanding of enterprise-wide business operations to effectively manage their unique businesses. But most of the current approaches to gaining needed insight often end up exacerbating the problem of an already unwieldy IT infrastructure – and provide only a partial view into business operations.

 

Based on its deep expertise in both the utility and cable and broadband industries, CertaLogic has developed the industry-focused technology and solutions that enable network-centric businesses to enhance and sustain information quality, improve their operational business insight, realize a low total cost of ownership, and gain a competitive advantage.

 

Only with the comprehensive Certa Platform and innovative Certa Solution Suites can utilities and cable and broadband operators achieve the following:

 

Enhance and Sustain Information Quality

With the Certa Platform, organizations can achieve a high level of network and network-related business information quality – and sustain and improve information accuracy and consistency over time. This in turn enables executives to focus analysis on the best available information and eliminates the time spent gathering the information from disparate systems and other sources and explaining differences due to inconsistent data sources. With accurate information, management can make more effective decisions.

 

Sustained information quality also minimizes the costs associated with efforts – such as data collection, validation, and cleansing – to manually improve network information quality. And with a consistent and accurate source of network and network-related information, applications such as Outage Management Systems, Geographic Information Systems, and billing systems are able to generate higher-quality results.

 

In fact, with sustained information quality enabled by the Certa Platform, utilities and cable and broadband operators can both (1) improve operational efficiency and reduce operations costs and capital expenditures and (2) lessen the costs associated with regulatory compliance by reducing internal information gathering efforts in response to regulatory requests and by avoiding penalties due to information inconsistency as well as improve their chances of regulatory approval of rate and other proposed changes.

 

Improve Operational Business Insight

Using the Certa Platform, utilities and cable and broadband operators gain an integrated view of the business that provides information in the precise context when and where it is needed for operational decisions and ongoing business insight. With accurate integration of key cross-functional business information, organizations can improve the management of critical areas, such as service availability and service quality issues; perform accurate investment analysis and asset valuation; and extract more value from other operations automation systems.

 

With the Certa Platform, Certa Solution Suites, and Certa Business Analytics, utilities and cable and broadband operators can gain new insight from existing business information. Organizations can project business entities and events such as clients, assets, claims, and outages into a geographical context for additional operational insight. They can also perform traces and aggregate business information through network connectivity for accurate analysis and a new level of network insight. Utilities and cable and broadband operators can easily and accurately reconstruct the state of the network at any given point in time to gain detailed costing and valuation of assets and to improve audits and management. And because network-related events are instantly available to all authorized users through the Certa Platform, everyone benefits from the most up-to-date information.

 

Realize a Low Total Cost of Ownership

Custom approaches to addressing the unique operational requirements of utilities and cable and broadband operators ultimately end up exacerbating the issue of an already unwieldy IT infrastructure – while adding to ongoing costs. The Certa Platform and solutions offer flexibility to incorporate industry- and customer-specific requirements and allow phased implementations without compromising future functionality. In fact, due to the efficiencies gained through CertaLogic’s technology design, deployments are significantly shorter, more predictable, and more cost-effective than alternative approaches. Because the Certa Platform runs on industry-standard relational database management systems (RDBMS), organizations do not need additional IT infrastructure for database management. Utilities and cable and broadband operators can access network model information and other operations and business information without additional tools, and can avoid deploying a vendor-specific data integration platform. Organizations avoid costs associated with maintaining inconsistent network information in multiple systems for different purposes.

 

Because events that impact the network only need to be registered once and because the relational data model is accessible to everyone through the RDBMS, utilities and cable and broadband operators are able to lower their ongoing operations costs. And unlike fixed data models, the Certa Platform enables easy, low-cost application upgrades.

 

Through unique Certa Contextual Datalinks available via the Certa Platform, organizations can easily link company-wide information using the network model as the integration framework. This allows utilities and cable operators to avoid creating and maintaining duplicate information in various databases, and building and supporting complex interfaces to a variety of applications.

 

No additional IT infrastructure is required to take advantage of CertaLogic’s innovative platform and solutions, allowing organizations to leverage existing IT investments. In fact, with the Certa Platform, utilities and cable and broadband operators increase the value of existing IT investments by providing everyone with easy access to elusive data once locked away in departmental applications.

 

Gain a Competitive Advantage

With the Certa Platform and solutions, network-centric businesses can realize a host of advantages over their competitors. Find out how CertaLogic’s Certa Platform, Certa Solutions, and Certa Business Analytics can transform utilities’ and cable and broadband operators’ information into insight and help companies improve their operations.

 

If you would like to be contacted by a sales representative in your area to find out how CertaLogic can help your business gain a competitive edge, please complete our online form.